Martech

Warm Intros for Marketing Technology

Marketing technology vendors selling to CMOs, marketing ops, and growth teams.

The Martech Sales Challenge

Selling to martech companies comes with unique obstacles. Cold outreach is increasingly ineffective, and building trust takes time you don't have.

  • Overcrowded martech landscape (10,000+ tools)
  • Marketing budgets under scrutiny
  • Short tenure of marketing leaders
  • Integration complexity with existing stack

How Warm Intros Help Martech Sales Teams

Warm introductions cut through the noise and accelerate trust-building. Here's how martech companies use Draftboard:

  • CMO-to-CMO intros create immediate credibility
  • Leverage agency and consultant relationships
  • Navigate the crowded martech landscape
  • Build champions who move between companies

Who Martech Companies Reach

Draftboard helps you find warm paths to key decision-makers:

CMOVP of MarketingHead of GrowthMarketing Ops DirectorDemand Gen Lead

How Draftboard Works for Martech

1

Connect Your Team's Network

Your team connects LinkedIn profiles. Draftboard maps all 1st and 2nd degree connections.

2

Import Your Target Accounts

Upload your list of martech target accounts via CSV or manual entry.

3

Find Warm Paths

Draftboard shows you every path to your targets, scored by relationship strength.

4

Request & Track Intros

Request introductions and track every step of the process in one place.

The Warm Intro Advantage

5-10x
Higher response rates vs. cold outreach
2-3x
Better win rates on warm intro deals
30%
Shorter sales cycles on average

Ready to accelerate your martech sales?

Start finding warm intro paths to your target martech accounts.

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