Every partnership starts with a warm intro. Yours are stuck in someone's memory.
The best partner deals come through someone who knows both sides. But finding who on your team, board, or customer base can open that door is guesswork. Draftboard maps every warm path to the partners and decision-makers you want to reach.
Your warmest paths
LiveDana Cole, Head of Partnerships
via Alex Rivera · your board member · co-invested
Jordan Lee, VP BD
via Priya Shah · customer champion · worked together 3 yrs
Sam Patel, Chief Revenue Officer
via Marcus Bell · your CEO · same team at Globex
Sound familiar?
You're sourcing partners cold.
Pitching BD over a cold email to someone who's never heard of you.
You can't reach the decision-maker behind the deal.
You know the company you want to partner with. Getting past the inbound form is another story.
Multi-threading a partner org is manual.
Champions move, deals stall, and you're re-mapping the org chart by hand.
Who-knows-who lives in people's heads.
Your CEO, your board, and your customers know the right people. No system surfaces it.
The warmest path to a partner is almost never yours alone.
Partnership deals live or die on trust, and trust travels through relationships. The person who can open the door might be your investor, a customer, or a teammate two desks over. Draftboard pools all of those networks and shows you the strongest introduction path to any partner or decision-maker, so BD stops starting from zero.
How Draftboard helps
Find the warmest route to any partner
Across your team, board, and customer networks, not just your own contacts.
Reach decision-makers, not inbound forms
Get introduced by someone they trust instead of pitching cold.
Multi-thread the partner org
Map paths to every stakeholder so a champion leaving doesn't kill the deal.
Make relationship capital a system
Track who was introduced, by whom, and what happened next.
See the paths you're already sitting on.
Map your network, find the warm intros, and start getting meetings the way they actually happen.