Breaking Into New Markets with Warm Intros

Using warm intros to enter new verticals or geographic markets.

The Challenge

You have no brand recognition or relationships in a new market.

The Warm Intro Solution

Map paths to new market contacts through investors, advisors, and existing customers.

Key Benefits

Accelerate new market entry
Build credibility without brand recognition
Leverage transferable relationships
Find beachhead customers faster

Who Uses This

CEOSales LeaderAccount Executive

How to Use Draftboard for Breaking Into New Markets

1

Identify Your Targets

Define who you need to reach and import them into Draftboard.

2

Find Warm Paths

Draftboard maps your team's network to find paths to your targets, scored by relationship strength.

3

Request Introductions

Reach out to your connectors and request intros through the strongest paths.

4

Track & Follow Up

Track every intro request and follow up systematically to close the loop.

The Results

40-60%
Response rate on warm intros
2-3x
Better conversion vs cold
30%
Faster time to close

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