How to Break Into a Target Account (Multi-Thread)
One champion isn't enough to close a real deal. Here's how to warm-route into multiple stakeholders at a target account at the same time.
What a warm path looks like in Draftboard: the connector, a 0-100 relationship score, why it's strong, and a one-click intro request.
Step by step
- 1
Add the account and the roles you need
Economic buyer, champion, technical evaluator, whoever moves the deal.
- 2
Map warm paths to each stakeholder
Draftboard finds the paths across your team's network to every person on the buying committee.
- 3
Prioritize by path strength
Start with the stakeholders you can reach warmly, and note who needs a cold backup.
- 4
Line up several intros at once
Request intros to multiple stakeholders in parallel so the deal has more than one thread.
- 5
Track every intro to a meeting
Follow each request from ask to meeting in the pipeline.
What you'll have at the end
Multiple warm threads into one account instead of a single fragile champion.
Try it on your own list
Warm intros convert around 30-40% where cold outreach lands under 1%. Add your targets and see the warm paths you already have. Free to start, no credit card.