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Best Practices

The Power of Warm Intros: Why Cold Outreach Is Fading in B2B Sales

The Power of Warm Intros: Why Cold Outreach Is Fading in B2B Sales

B2B sales have always been about one thing: building trust.

December 27, 2024

How to Define Your ICP and Persona for Effective Prospecting

How to Define Your ICP and Persona for Effective Prospecting

Effective prospecting starts with one essential step: knowing exactly who you’re targeting.

December 27, 2024

10 Reasons Warm Intros Outperform Cold Calls in Building Trust

10 Reasons Warm Intros Outperform Cold Calls in Building Trust

In the world of B2B sales, trust is everything.

December 27, 2024

Lists don’t sell.
Relationships do.

Bringing the human element back to sales: warm intros from trusted connectors

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