There are many, many differences - all laid out below - but the core of it is this: Draftboard is a product build entirely for finding warm intros, while Sales Navigator is a prospecting tool that has added in some limited functionality around warm intros.
Focus is everything, and it shows. Here's the full list of things that Sales Navigator struggles with:
- No scoring of Relationship Strength
- Draftboard calculates a score for each Connection/Target path so that you can easily focus your efforts on the highest likelihood paths. Sales Navigator offers nothing like this - you'd have to visit each mutual connections profile and visually scan it to check any overlaps (and how they compare to other paths).
- In same cases LinkedIn offers filters (e.g. "Past Colleague"), but this is a binary filter that contains no nuance. Whereas Draftboard takes into account the length of overlap, the recency of overlaps, whether there have been multiple overlaps, respective titles & departments, relative seniority, etc.
- No rhyme or reason to the order that mutual connections are displayed (or at least it's not shown to the user)
- No CRM to close the intro request loop:
- You can't mark when you've asked for intro
- You can't mark when someone declined to make the intro
- You can't see if an intro is in progress
- You can't see if an intro was made
- Because of all the above, you may end up asking multiple people for the same intro - a waste of their time and your professional capital
- No support for customized message templates
- You have to write each message from scratch
- No dynamically generated templates that you can apply easily based on the type of connection you're asking to make an intro (e.g. investor, advisor, happy customer, friend, etc)
- No way to prioritize your best connections ("Supporters" in Draftboard) in the mutual connections results
- No Connections View - i.e. no way to at a glance see which of your Targets your Connections have a path to (e.g. it's very helpful to send your investor an email saying "Hey - are you able to make any of the 9 intros listed below?")
- You can't import a Target (lead/prospect) list via CSV to Sales Navigator - so if you're using Apollo, ZoomInfo, Amplemarket, etc for prospecting, you're out of luck (unless you want to build the list again manually on Sales Navigator)
- You can only see the names of 2 mutual connections per Target on the Sales Navigator results page - to see all of them you have to hover over 'mutual connections', wait for the tooltip to show, then click on the link provided to open an entirely new tab.
- In general, everything on LinkedIn requires opening new tabs - you'll have dozens open in no time for everything from sales nav profiles, linkedin profiles, linkedin messages, sales nav inmails, email windows, mutual connection screens, etc etc.
- TeamLink only supports 1st degree connections of your team members - Draftboard supports 2nd degree (~1,000x difference)