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GeneralNovember 4, 2025

How is Draftboard different than Happenstance?

Understanding the key differences between Draftboard and Happenstance for warm introductions.

By Draftboard Team

Draftboard vs. Happenstance: A Comparison

Both Draftboard and Happenstance help sales teams leverage warm introductions, but they take fundamentally different approaches. Here's how they compare.

Core Philosophy

Happenstance: Focuses on enabling "connectors" (people who make introductions) to monetize their networks. The emphasis is on building a marketplace where connectors get paid for making intros.

Draftboard: Focuses on helping sales teams systematically find and execute warm intros through their own networks. The emphasis is on making your existing relationships more actionable.

Network Approach

  • Relies on external connectors joining the platform
  • You're limited to who has signed up as a connector
  • Intros come from people you may not know
  • Maps your team's existing connections
  • Includes 1st and 2nd degree connections
  • Intros come through people who already know and trust you

Relationship Scoring

Happenstance: Limited visibility into the strength of the relationship between connector and target.

  • Length of overlapping employment
  • Recency of the connection
  • Multiple overlaps (worked together at different companies)
  • Titles and departments
  • Relative seniority

Tracking and CRM

Happenstance: Basic tracking of intro requests and outcomes.

  • Marking when you've requested an intro
  • Tracking declined intros
  • Seeing intros in progress
  • Confirming completed intros
  • Preventing duplicate asks

Cost Structure

Happenstance: Pay per successful intro, typically a percentage of deal value or flat fee.

Draftboard: Monthly subscription pricing with unlimited intros.

Best For

  • You don't have an existing network
  • You're willing to pay per intro
  • You're comfortable with external connectors
  • Your team has existing relationships to leverage
  • You want unlimited intros for a fixed cost
  • You need detailed relationship intelligence

The Bottom Line

If you have a team with established professional networks, Draftboard helps you systematically activate those relationships. If you're starting from scratch and need to tap into external networks, Happenstance might fill a gap - but you'll pay for each intro and have less visibility into relationship quality.


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